Writing Copy for Dummies
- Downloads：7106
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-09-28 06:54:53
- Update Date：2025-09-13
- Status：finish
- Author：Jonathan David Kranz
- ISBN：0764569694
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Tips on writing to consumers and business-to-business
Create captivating， results-oriented， sales-generating copy
Need to produce winning copy for your business？ This fast， fun guide takes you through every step of a successful copywriting project， from direct mail， print ads， and radio spots to Web sites， articles， and press releases。 You'll see how to gather crucial information before you write， build awareness， land sales， and keep customers coming back for more。
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
Create captivating， results-oriented， sales-generating copy
Need to produce winning copy for your business？ This fast， fun guide takes you through every step of a successful copywriting project， from direct mail， print ads， and radio spots to Web sites， articles， and press releases。 You'll see how to gather crucial information before you write， build awareness， land sales， and keep customers coming back for more。
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
Reviews
Daniel Taylor
，
Even though I'm an AWAI-trained copywriter， and I've worked on a variety of copywriting projects， this book taught me a lot I didn't know。 This surprised me as I was expecting it to be too basic。 It gave me a bigger picture view of how different copywriting projects connect to each other。 The examples of strong copy and weak copy will help me be a more effective copywriter。 Even though I'm an AWAI-trained copywriter， and I've worked on a variety of copywriting projects， this book taught me a lot I didn't know。 This surprised me as I was expecting it to be too basic。 It gave me a bigger picture view of how different copywriting projects connect to each other。 The examples of strong copy and weak copy will help me be a more effective copywriter。 。。。more
Reference
google book https://www.google.com/search?tbm=bks&q=Writing Copy for Dummies
hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Writing Copy for Dummies&field1=ocr&a=srchls&ft=ft&lmt=ft